Blog

In a world shaped by algorithms and expectations, identity often feels like a performance. Simone de Beauvoir’s existentialist philosophy reminds us that we are not born with a fixed essence—we become who we are through conscious choice, contradiction, and courage. This post explores how social media, societal roles, and internalized norms fracture our sense of self, and how Beauvoir’s radical call to embrace ambiguity offers a path to authenticity. True freedom, she argues, isn’t isolation—it’s responsibility. To become ourselves is not a destination, but a daily act of creation.

When suffering strips life of its colour, Viktor Frankl reminds us that meaning is not a luxury—it’s a lifeline. This post explores how Frankl’s experience in Auschwitz shaped his philosophy of logotherapy, a therapeutic approach rooted in the belief that even in the darkest moments, we can choose our attitude and discover purpose. Whether it’s grief, burnout, or existential fatigue, Frankl teaches that healing begins not by asking “Why me?” but by daring to ask, “What now?” Meaning doesn’t erase pain—it gives it direction. And that direction is what makes us human.